Search Engine Optimization Chicago

One of the first things we look at when we are analyzing a website is the fundamentals.  Fundamentals of what?

The fundamentals we look at are:

• Page Title Meta Tags (What is displayed at the top of the browser)
• Page Names (What shows up in the navigation bar — starts with http://…)
• Meta Tags

Why are these important as they relate to SEO?
Because the more specific that your pages are and the more relevant all of this information is as it relates to the content of your web pages .. the better your pages will perform with search engines!

A simple way to see if your website is optimized is to navigate around on your site and every page that you look at note two things. 1. The title that is displayed at the top of the browser. 2. The url that is displayed.

Click here to see an illustration

The titles should be unique for every page and the urls should contain the most important keywords related to the topic of your page.

This is just an exercise for you to see some of the fundamentals related to your website.  What we actually look at is more complex than just this.  Most websites will fail this test.  Even websites that have been supposedly “optimized” by web designs.

We are experts in analyzing why your website does not perform well with search engines.

Contact us today and we will be glad to assist you.  You do not need to be an expert in SEO.  You are very good at your business and what it is that your business does.

Jim Oborny

Search Engine Optimization Chicago Consultant
SearchEngineOptimizationChicago.info
4ecard.com
jim.oborny@4ecard.com
Phone 224.567.1650