Search Engine Optimization Chicago

We all know that the search engines take many things into consideration when calculating where your website should appear in their list of results.  One of the first things that they look at is your domain name and your url’s.

That is why it is important to start out with the best domain possible.  If you are optimizing your main, core website, you may have no choice of changing your domain, however if you are considering starting a blog or want to create another website to target very specific people doing very specific searches then it is importnat to start out with the best domain name that would assist in targeting those consumers.

When we are researching domains for a client we base our search on actual searches that are being done by consumers.  We can even see the volume of these searches.  This is very effective.

When creating a blog, for example there are bascially 3 different ways to do this.

1. Create your blog on a free service site like blogspot.  You get a url like this.. http://yoursubject.blogspot.com

2. Create your blog in a sub domain on your main website.  You get a url like this.. http://yourdomain.com/ourblog

3. Create your blog on a separate very specific domain.  You get a url like this.. http://yoursubject.com

Websites and blogs perform better with search engines when they are very specific.  Specificity and relevance are the  two areas to keep in mind when creating a web page, website or blog.

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Jim Oborny

Search Engine Optimization Chicago Consultant
SearchEngineOptimizationChicago.info
4ecard.com
jim.oborny@4ecard.com
Phone 224.567.1650