Search Engine Optimization Chicago

I just wanted to post some information about the quality of leads that one receives from organic search results vs. paid (pay-per-click) advertising.
We have reviewed one of our clients Google Analytics and the results are in!! The quality of leads coming as a result of organic search engine rankings is much higher than that of paid links.
We used a one year time span to compare. See for yourself.

Jim Oborny

Search Engine Optimization Chicago Consultant
SearchEngineOptimizationChicago.info
4ecard.com
jim.oborny@4ecard.com
Phone 224.567.1650

We all know that the search engines take many things into consideration when calculating where your website should appear in their list of results.  One of the first things that they look at is your domain name and your url’s.

That is why it is important to start out with the best domain possible.  If you are optimizing your main, core website, you may have no choice of changing your domain, however if you are considering starting a blog or want to create another website to target very specific people doing very specific searches then it is importnat to start out with the best domain name that would assist in targeting those consumers.

When we are researching domains for a client we base our search on actual searches that are being done by consumers.  We can even see the volume of these searches.  This is very effective.

When creating a blog, for example there are bascially 3 different ways to do this.

1. Create your blog on a free service site like blogspot.  You get a url like this.. http://yoursubject.blogspot.com

2. Create your blog in a sub domain on your main website.  You get a url like this.. http://yourdomain.com/ourblog

3. Create your blog on a separate very specific domain.  You get a url like this.. http://yoursubject.com

Websites and blogs perform better with search engines when they are very specific.  Specificity and relevance are the  two areas to keep in mind when creating a web page, website or blog.

.com .us .biz .info .net .org .ws .mobi .me .CO.UK .IN .at .asia .com .us .biz .info .net .org .ws .mobi .me .co.uk .in .at .asia

Jim Oborny

Search Engine Optimization Chicago Consultant
SearchEngineOptimizationChicago.info
4ecard.com
jim.oborny@4ecard.com
Phone 224.567.1650

Google Analytics

We recommend the installation of Google Analytics for all websites.  The sooner you can install analytics the better.  The nice thing is that this is a service that Google provides for free.

When we are optimizing a website for search engines we rely on the statistical information that Google Analytics provides.

Jim Oborny

Search Engine Optimization Chicago Consultant
SearchEngineOptimizationChicago.info
4ecard.com
jim.oborny@4ecard.com
Phone 224.567.1650